Lovander
Background:
Abbotsford, BC is looking to show their pride with a new queer film festival to celebrate the wonderful achievements and stories of the queer community.
Challenge:
Creating a design that doesn’t rely on the rainbow symbolism but still represents everything that the pride flag stands for.
Solution:
Creating a hybrid word that includes queer values and history, Lov&er (pronounced lovander). Lavender was a symbol of queer strength during the queer rights movement. By incorporating it with the ampersand, it speaks of strength and courage as well as inclusivity and community. Without the ampersand, the name is left as Lover to represent the core value of the queer community, love.